Amber Alert

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The AMBER Alert™ Program is a voluntary partnership between law-enforcement agencies, broadcasters, transportation agencies, and the wireless industry to activate an urgent bulletin in the most serious child-abduction cases. The goal of an AMBER Alert is to instantly galvanize the entire community to assist in the search for and the safe recovery of the child.

Georgia's Public Alert System is coordinated by the Georgia Bureau of Investigation . This system is an investigative tool that can be activated by local law enforcement agencies through a request to the Georgia Bureau of Investigation.

Once the Alert Bulletin is complete, the GBI requests activation through the Georgia Emergency Management Agency (GEMA). GEMA transmits the bulletin to broadcasters. GEMA, in cooperation with law enforcement, determines whether the alert should be broadcast statewide or regionally. Broadcasters are requested to run the alert at least twice the first hour and once every hour for the next three hours.

Citizens, state agencies and media organizations are also encouraged to subscribe to the GBI Public Alert System RSS feed for automated alert bulletins. This service enables Georgian’s to subscribe to an automated notification feed using RSS technology. For more information on RSS please visit georgia.gov RSS Feeds.

In Georgia, the General Assembly has established other emergency notification systems to cover a variety of emergencies.

Levi's Call

Levi's Call is an investigative tool that can be activated only by local law enforcement agencies through a request to the Georgia Bureau of Investigation (GBI).

When an abduction is confirmed and investigators determine that the case meets "Alert Criteria", the respective GBI regional office should be contacted.The GBI verifies that the use of an alert is justified and works with the local investigator to draft an "Alert Bulletin".

Once the Alert Bulletin is complete, the GBI requests activation through the Georgia Emergency Management Agency (GEMA). GEMA transmits the bulletin via the EAS to broadcasters. GEMA, in cooperation with law enforcement, determines whether the alert should be broadcast statewide or regionally. Broadcasters are requested to run the alert at least twice the first hour and once every hour for the next three hours. Local law enforcement also must supply the GBI with a photograph of the child for dissemination to the media.

Mattie’s Call

Mattie’s Call is an emergency missing alert for disabled or elderly persons. Georgia law defines ‘disabled adults’ as individuals who are developmentally impaired or who suffer from dementia or some other cognitive impairment. The alert is an investigative tool that can only be activated by a local law enforcement agency.

Blue Alert

The "Blue Alert", established by legislation in 2010, is an emergency alert issued by local law enforcement to speed the apprehension of violent criminals who kill or seriously injure law enforcement officers and to aid in the location of missing law enforcement officers.

Kimberly’s Call

Kimberly's Call is an emergency alert issued by local law enforcement when violent criminals are at large and may be of serious threat to the public.